Bobby Benfield

SVP, Sales & Marketing

"The game has a cleanness. If you do a good job, the numbers say so. You don't have to ask anyone or play politics. You don't have to wait for the reviews." – Sandy Koufax

Has Been a Zillan Since: 2000
Best Known For: Building the best advertiser relationships in the business and greatly increasing Shopzilla’s customer centricity
Is Often Called: The Strategist
Most Interesting Thing Purchased Online: “My Mizuno Wave Musha shoes, which are so similar to the Shopzilla logo it looks as if we commissioned them.  They’ve become the official Shopzilla sneaker”
Best Shopzilla Moment: Meeting his wife, Hanna

As SVP, Sales & Marketing, Bobby is responsible for the company’s domestic marketing operations, retail advertising revenue streams and daily operations of the company’s advertising sales organization.  Bobby joined Shopzilla in May 2000 as Director of Business Development where he focused on new product development, distribution partnerships and technology licensing.  Since moving into an operational role in 2003, Bobby has been integral in defining and evolving the core advertising business model and customer facing product offerings to meet retailers’ and advertisers continuously changing needs.  Bobby assumed responsibility for Shopzilla’s marketing operations in 2008, and his efforts to reinvigorate marketing by giving the company’s consumer customers a stronger voice in shaping its consumer products led to the launch of the company’s new brand, Beso, and the re-positioning of the Shopzilla, Inc.’s long-standing and well-known Bizrate brand.  

Before joining Shopzilla, Bobby practiced corporate law at O’Melveny & Meyers LLP, specializing in corporate finance and M&A.  Bobby is the author of the article, “Curing American Managerial Myopia: Can the German System of Corporate Governance Help” and a contributing author to the book Advising and Defending Corporate Officers and Directors.  

Bobby enjoys spending time outside the office with his family, in the pool or yoga room, taking pictures and in his seat at Dodger Stadium.  Bobby holds a B.A. in Political Science from the University of California, San Diego and a J.D. from Loyola Law School, Los Angeles.  He lives in Santa Monica with his wife Hanna and their son Noah.